How I got this grade
I read your homepage and up to five pages linked from it (plan a visit, beliefs, kids, about, times and location, watch). AI reports what it found for each check, and it may sometimes miss something, so I show you what it saw. The grade is fixed rules: a clear check earns its full points, a hard-to-find one earns half, a missing one earns none. A 90+, B 80+, C 70+, D 60+.
59 of the 100 points sit on what a guest needs to show up this Sunday: times, address, what to expect, kids and a first step. The weights are my judgment from the sources below.
- Service times on the homepage15
- Where you meet, on the homepage12
- What to expect on a first visit12
- What happens with kids10
- A clear first step for a guest10
- Who you are, in one sentence8
- A way to reach a real person8
- What you believe10
- A recent message to watch5
- Who leads the church5
- Plain words a guest understands5
The beliefs page is checked for 8 essentials of historic Christian faith that churches across traditions hold: The Bible is God’s Word; One God: Father, Son and Holy Spirit; Jesus is fully God and fully man; Jesus died for our sins and rose again; Salvation by grace through faith in Jesus; The Holy Spirit; The church; Jesus will return. Missing one still counts as clear. Your church’s own distinctives (baptism, communion, gifts, leadership) are yours and aren’t checked.
Sources
- Thom Rainer, “Majority of first-time visits occur because website sold guests on congregation” (2018) · About 7 in 10 first-time guests said the website was the main reason they visited. Missing service times and address are the most common reason a guest doesn’t come; guests also look for beliefs, kids ministry and safety, contact details and photos of the pastors.
- Grey Matter Research, why people visit church websites (Christianity Today, 2012) · Service times were the top reason people visit a church website (43%), then activities (29%), map or directions (28%), video (26%) and beliefs (22%).
- The A Group, five things your church homepage needs (2021) · A “New Here” step near the top, service times with each address, a clear sense of who the church is within seconds, and current content such as the latest sermon series.